Topics covered:
00:32 Split testing the SocialMonkee homepage
01:29 Comparing conversion rates in Google Analytics
02:40 The change made to the homepage
04:40 Creating a new experiment in Google Analytics
07:51 What to split test (Part 1/2)
09:13 Split testing with social proofing (with VeriPurchase)
10:38 How to set up the split test code
13:30 What to split test (Part 2/2)
Here is the link to VeriPurchase for the 14 day trial to see if it boost your conversions: http://www.veripurchase.com/
Interesting quotes:
“If you are not split testing your website, you really are leaving money on the table.” Tweet This Quote
“Only make one change at a time if you are going to do a simple A/B split test.” Tweet This Quote
“I have prepared another split test that we are going to start running, and the reason I am doing this is that we can actually show you how you can set up your own inside Google Analytics…”
“There is an issue, and this is what is so great about this. It’s really dummy-proof…” Tweet This Quote
What We Cover In The Video Above:
Whether or not you are happy with the way your landing pages perform, we highly recommend that you run some A/B split tests. We haven’t run any for a long time on some of our sites (we constantly do on a few of our main ones) and have left a lot of money on the table… Don’t worry though, it’s a lot easier than it sounds.
It used to be a little complicated but with Google Analytics it’s now a lot simpler. A/B split testing doesn’t necessarily involve major changes. Sometimes a few minor changes can make a big difference.
In this video, we talk about a recent split test we ran for the SocialMonkee homepage. We compare conversion rates, and talk about the change we made. We then show you how to create a new experiment in Google Analytics, so you too can run split tests.
We also briefly discuss what to split test and show you how to set up the split test code. The best part is that once you know how to run split tests, you will actually enjoy doing it!
I'm an avid fan of your blog, and the content is always top notch - great reading. I'm always impressed with the variety of content and the way you get all the important steps outlined for processes, but still manage to keep it short and simple - few people do that quite as well.
Mike Purvis
Andy Fletcher
Todd Gross
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