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According to Information Marketing expert, Deborah Thompson-Roedl, there are seven keys to building this type of business. They are:
• Products
• Consulting
• Memberships
• Coaching
• Seminars
• Resources
• Affiliate Marketing
When creating your own Product, you need to identify your niche, find a problem within that niche and provide the solution. The packaging of that solution will become your product and it can take the form of an interview, eBook, software, video or a training program.
Once you have a product out there, you can grow your business by initially consulting to other organizations who need that information, and then by setting up your own paid membership site – which will give you residual income month after month, for as long as your provide members with valuable information.
As your reputation as an expert within the niche grows, there will be opportunities for one on one, or group, coaching sessions, and invitations to speak at seminars and conferences. At such events you should always have a product package to promote, taking clients one step further. Offering Resources such as videos, audios and memberships as a package is very attractive and because they are ‘warm’ prospects, already in the zone, they will be more inclined to buy on the spot. A strategy often used is the ‘limited availability’ or ‘for the first 10 purchasers’. It’s amazing how event organizers are able to count to 10 over and over and over again.
Even if you don’t yet have your own product, you can still build a strong information marketing business by promoting the products of others, in return for a commission (which can be as much as 75% of the sale price). Affiliate marketing such as this is possible to manage without even having a website. You can send prospects straight to the affiliate site through text or banner links.
So having a product is really just the first step if you want to grow a successful information marketing business – there are lots more opportunities to take your business to the next level.
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I'm an avid fan of your blog, and the content is always top notch - great reading. I'm always impressed with the variety of content and the way you get all the important steps outlined for processes, but still manage to keep it short and simple - few people do that quite as well.
Mike Purvis
Andy Fletcher
Todd Gross
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